ICEAWARDS 2016: BEST MOTIVATIONAL EVENT WINNER BNP PARIBAS

ICE Winners
13.01.2017 10:32

SHORTLISTED COMPANIES

BNP PARIBAS UK STAFF TENNIS TOURNAMENT
ROCHE PRODUCTS LTD UNITED COMMERCIAL CONFERENCE
STROKE ASSOCIATION LIFE AFTER STROKE AWARD

WINNER

BNP PARIBAS UK STAFF TENNIS TOURNAMENT

JUDGES’ COMMENT

“OFTEN WHEN WORKING IN A SPECIFIC SECTOR YEAR IN YEAR OUT YOUR EVENTS CAN RECAN BECOME JADED AND TIRED CREATIVELY AND TACTICALLY.

NOT IN THE CASE OF THIS WINNER. WITH MULTI, MULTI GEOGRAPHIC COMMUNITIES AND A VERY LARGE NUMBER OF PARTICIPANTS SPREAD OVER MANY LOCATIONS THE LOGISTICAL CHALLENGE WAS EXTREMELY COMPLEX.

THE TEAM THOUROUGHLY ANALYSED THEIR COMMUNICATION OBJECTIVES AND DESIGNED A STRATEGY THAT BROUGHT TOGETHER THEIR AUDIENCES TO DELIVER EXCITING AND ENGAGING ACTIVITIES WHICH HAD CORPORATE MESSAGING EMBEDDED IN EVERY STEP OF THE WAY.

THE OUTCOMES WERE MEASURABLE AND HIGHLY SUCCESSFUL FOR BOTH ACTIVE PARTICIPANTS AND INTERNAL AUDIENCES”

MATT STOREY, DIRECTOR GALLOWGLASS

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