ICEAWARDS 2016: BEST SPONSORSHIP ACTIVATION EVENT WINNER BARCLAYS

ICE Winners
13.01.2017 10:37

SHORTLISTED COMPANIES

BARCLAYS IDEAL HOME SHOW
BP PORTRAIT AWARD AT THE NATIONAL GALLERY
ETF IFP ANNUAL CONFERENCE

WINNER

BARCLAYS IDEAL HOME SHOW

JUDGES’ COMMENT

"THE JUDGES FELT THAT THE WINNER IDENTIFIED, AN OPPORTUNITY TO ENGAGE WITH AN AUDIENCE THAT MAY BE OTHERWISE DIFFICULT TO REACH. CLEAR, EASILY MEASURABLE AIMS AND OBJECTIVES WERE SET FROM THE OUTSET AND THE ACTIVATION WAS BUILT AROUND THEM WHILST REMAINING SYMPATHETIC TO THE MAIN EVENT THEMES. THIS RESULTED IN ENGAGING NOT ONLY POTENTIAL CUSTOMERS BUT THEIR STAFF TOO, USING IT AS A MOTIVATIONAL EXERCISE AND YIELDING SOME IMPRESSIVE RESULTS - DEMONSTRATING THAT THE EVENT WAS A CLEAR SUCCESS."

OLIVER HARGREAVES, DEPUTY HEAD OF SALES BUSINESS EVENTS BARBICAN

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