ICEAWARDS 2016: IN-HOUSE TEAM OF THE YEAR WINNER NSPCC

ICE Winners
13.01.2017 11:00

SHORTLISTED COMPANIES

BBC MIPCOM
BP AUTUMN CROP
NSPCC CHILDLINE BALL 2015

WINNER

NSPCC CHILDLINE BALL 2015

JUDGES’ COMMENT

“THIS ENTRY WAS THE CLEAR WINNER OF THE IN-HOUSE TEAM OF THE YEAR AWARD. IN A CROWDED MARKET PLACE THE SPECIAL EVENTS TEAM WAS ABLE TO BEAT THEIR TARGET ON EVERY SINGLE EVENT THAT THEY DELIVERED IN 2015/16 DELIVERING AN OVERALL INCREASE OF 11% ON THE PRIOR YEAR’S. 

THEY EXTENDED THEIR REACH AND INCREASED AWARENESS BY BUILDING LOYALTY WITH SUPPORTERS AND THE MEDIA THROUGH INNOVATIVE AND FRESH FORMS OF ENGAGEMENT, AND CAREFULLY MATCHED AUDIENCE WITH OPPORTUNITY. THE EVENT WAS THE HIGHLIGHT OF THE PORTFOLIO IN 2015, DELIVERING A STAGGERING 26% INCREASE ON BUDGET,

AND AN INCREDIBLE 70% INCREASE ON THE 2014 EVENT. THE AUDIENCE WILL RECEIVE MORE HELP AS A DIRECT IMPACT OF THE SUCCESS OF THE IN-HOUSE TEAM.”

KATHLEEN WALDEN, DIRECTOR OF CONFERENCE SALES SECC