“Banking is an area where the rules around colour are really being disrupted,” says Mariel Brown, Director of Futures at Seymourpowell. “Monzo’s use of orange is incredibly disruptive, and what’s great about it is that it’s a colour that works incredibly well in the digital [world]. It works well on a computer or an iPad or a smartphone screen, but it also looks fantastic in a physical world, and it’s really arresting – you see people using it out and about in London and it creates this curiosity,” she explains.

Banks have traditionally adopted a conservative approach to colour, opting for serious and sombre palettes, and often using blue (a shade associated with security and stability). But Monzo – along with Transferwise, which uses bright green cards, and Starling, which recently introduced vertical aquamarine cards – has stood out among much larger, more established brands through defying colour conventions.