Best International Event at ICEAWARDS19

Case Studies
06.08.2019 22:30

This unique EVENT allowS international individuals to develop and grow, guided by world-class leaders; international rising stars, connected and inspired by real people who have changed the world for the better.





LOCATION: Houses of Parliament, No. 10 Downing Street and SOAS, University of London

The Objectives 
To promote and develop exceptional young people from around the globe who have the potential to be future leaders of their countries in the fields of politics and policy, whilst at the same time building a life-long connection to the UK. 

By delivering an outstanding programme of events, the British Council’s aim was to strengthen relationships with key stakeholders and develop future partnerships. 

For each participant, British Council strived to deliver invaluable experiences through events that enhances them professionally and has real impact on their development on an international stage.

Strategically, their aim as a team and wider organisation is to develop future partnerships and secure investment. Delivering an outstanding programme of events, strengthens the British Council’s relationships with Parliament and investors.

The Challenges
The team were aware that flexibility is paramount when managing events with parliamentary stakeholders as a programme is subject to change throughout. 

The Houses of Parliament and No. 10 Downing Street has increased heightened security processes for entrance. Consideration was given to generating thorough administration and obtaining final confirmations in advance. 

The venue has small rooms often located around the Palace of Westminster’s hall that are not adjacent to each other. Extra support staff was required to ensure that all participants were guided throughout the building, especially those that requested to use the prayer room which was located some distance away.

The Event
The forum of events is over 3 days and part of a wider development programme. In the participant application process and throughout, the team adjusted and adapted the programme of events to accommodate individual’s needs. All venues utilised were fully accessible and disability friendly.

Participating country offices include Canada, Egypt, India, Indonesia, Kenya, Mexico, Morocco, Nigeria, Pakistan, Poland, Tunisia, UK and USA. In 2018, almost 16,000 people from around the world applied to join Future Leaders Connect. 

Day 1 of the forum started with the participants attending the Houses of Parliament, where they actively listened to guest speakers including Sir Vince Cable and took part in round table debates. In the evening, the group attended a special event with The Elders at SOAS University, who are a distinguished group of World leaders working together for peace, justice and human rights. 

Day 2 saw the participants return to the Houses of Parliament for a frank and fun Q&A with the Speaker of the House of Commons, John Bercow. Further discussions took place on current global challenges and mentor workshops with 40 MP’s and members from the House of Lords.

Day 3, the final day, culminated in the participants visiting No. 10 Downing Street for a final visit, tour and photo opportunity before heading home.

The Results
The objective to deliver the Future Leaders Connect Forum was exceeded through excellent feedback by stakeholders.  After attending the forum a Pakistani delegate, CEO of a national disability rights charity (NOWPDP) was commissioned to create a policy research report on Mainstreaming Young Persons with Disabilities in Pakistan, focussing on education and employability. The report was the first of its kind, setting out a series of recommendations to policymakers, federal and provincial government stakeholders and the private sector.

The report was presented in Pakistan parliament in 2018, was featured on national radio and was launched by the Parliamentary Under-Secretary for Education in Pakistan in 2019. The report was co-signed by the Head of DFID in Pakistan and Special Talent Exchange Programme. 

The House of Lords International Relations Committee, in its report made the following recommendation: ‘We believe the Government should further expand the main overseas scholarship programmes and also the British Council’s Future Leaders Connect programme.’’ At SOAS, there was a tight turnaround of 45 minutes to set-up the live streamed event with The Elders and SOAS. The event streamed to 47k and had a Twitter reach of 20m.

In advance of the event, social media polling was marketed through their international network and the outcome of this poll was included in the evening's event to allow for international time zones to contribute. An additional live poll was also conducted throughout the event and integrated into the evenings debate.

The Future Leaders Connect Forum was an ambitious event that scored highly across all criteria, what made it a winner was that it really set out its objectives in a very clear and measurable way. 

The event itself was a great example of the difference that a live event can make to a wider programme and really inspired an audience. The entry demonstrated good thorough research into what would make the most impact on its delegates and then delivered to those points. There was also thought given to contingency to possible external factors out of the organisers control , which was put into practice effectively. 

The entry made the event come to life for the judges and plentiful positive delegate feedback was backed up by real outcomes.

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