How green is my event?

27.01.2017 11:13

Here’s the thing. Only 18% of event professionals promote their events’ sustainability performance*. As much as organisations confirm that sustainability is crucial for business success and development they don’t seem to be embracing green behaviours to ensure that they are exploring all opportunities to deliver true sustainability across their events. Maybe it’s because they are unsure about how to go about it and also how to measure their performance.

So here’s our bit of guidance on what initial steps you could take.


Achieving an ISO accreditation is a major asset for your business behaviour and your relationships with customers and suppliers. In my previous existance as MD of a medium size branding consultancy I looked into achieving ISO9001 in order to convert our in-house quality control precedures into an internationaly recognised marque.

It was refreshing to discover that the methodologies we had created were virtually identical to the guidelines from the ISO body. Indeed as we worked together to achieve ISO9001 we were able to help the ISO guys reshape their criterea to fit the creative sector more appropriately. The outcomes were threefold. 1 All of our staff were involved in the procedure and took ownership of the initiative. 2 Our QC improved resulting in the delivery of more efficient and cost effective solutions, happier clients and reduced  client churn. 3 Promoting our accreditation to new business prospects increased our pitches and conversions through our internationaly recognised credentials. There’s loads of info out there regarding ISO but a good start would be to read the ISO9001 guide here. 

Specialist advice

Whilst researching this story I came across Positive Impact a not for profit organisation specialising in advising, connecting and educating the event industry around sustainablity. Indeed their mission sums up their offering, Discover education opportunities to develop your expertise, implement global standards and measure your positive impact. So I suggest you have a quick look at them and consider joining their community to see where they may be able to help you.

Learn more and Network

Also discovered whilst browsing the subject of sustainability in events is a dedicated event called Sustainable Events Summit (SES). SES 2016 took place on Monday 21 November, 30 Euston Square in London and over 100 leading corporate brands, agencies, venues and suppliers met to shape the future of a sustainable events industry.

Summit delegates were:-
• the first to hear the findings of the exclusive SES 2016 Research Project which canvassed over 100 event professionals from global brands about their views on sustainability
• heard the most innovative ideas, thinking and best practice in creating sustainable events from leading brands such as Sky, VM Ware, Delta Lloyd and Anglian Water
• discussed the future of event sustainability with thought leadership debates and discussions
• networked with peers and heard about the latest products and services in the SES exhibition

Sounds good to me! Visit the SES website to join their community and register for 2017

*Positive Impact


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